W. Edwards Deming's eighth rule (of his 14 rules) is "Drive Out Fear." He also said "Where there is fear, you get false numbers."
There are clear and visible reasons for fear. Negative feedback has negative consequences on reputation, performance evaluation, patient and community engagement, career, and even bond ratings.
How to create an environment where people fearlessly acknowledge facts and act as team members, constructively?
That is framed by leadership. Leadership creates the environment for "safety". What a leader pays attention to, and their attitude and outlook towards what they are hearing and seeing, becomes the value of the organization, not simply what the leader says. They must walk the talk.
This includes responding to and valuing disclosure of important but sensitive information, while, at the same time, framing all feedback as system feedback, not personal feedback. It is the system, and we are all here to make that system better, together.
Eliminating fear starts with the leaders. They have the most visible jobs and understandably, the most potential anxiety about things going south on their watch. But it's about the organization, and if that is their focus, it will become everyone else's.
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